WE ARE IN THE BUSINESS OF MOVING MOUNTAINS.
THE DEMANDS OF LIFE AND THE MAGNITUDE OF THE CHALLENGE COMBINE TO FORM WHAT FEELS LIKE AN IMMOVABLE MOUNTAIN STANDING BETWEEN THE PRESENT YOU AND THE FUTURE VERSION OF YOURSELF THAT YOU ARE MEANT TO BE.
WITH FAITH YOU CAN MOVE THAT MOUNTAIN. CONSISTENT ACTION - THE MAKING AND KEEPING OF SMALL PROMISES TO YOURSELF - THIS BUILDS FAITH. AND WITH THAT WE CAN HELP.
THE LAN STORY BEGAN WITH A MAN IN THE MIRROR MOMENT. I WAS CONVICTED TO FIX MY HEALTH. MY OUT OF CONTROL HIGH BLOOD PRESSURE AND BLOOD SUGAR HAD TO BE DEALT WITH. FOR MOTIVATION I SIGNED UP FOR THE SCARIEST EVENT I COULD THINK OF - A TRIATHLON. AND IT WORKED TO A POINT. I LOST SOME OF THE WEIGHT AND MY HEALTH IMPROVED. ALONG THE WAY I ALSO FOUND A NEW DREAM - I WANTED TO BECOME AN IRONMAN.
FOUR YEARS INTO CHASING THAT DREAM WITH MULTIPLE ATTEMPTS TO GET TO THE START LINE ENDING IN INJURY OR FAILURE, I REALIZED MY BODY COMPOSITION WAS THE MOUNTAIN STANDING BETWEEN ME AND MY DREAM. I WAS TOO HEAVY FOR LONG DISTANCE TRIATHLON. I NEEDED A BODY RECOMP. AND I DISCOVERED THAT I NEEDED NUTRITIONAL SUPPLEMENTS TO TRAIN IN A CALORIC DEFICIT WITHOUT LOSING MUSCLE.
FINDING OTHER SUPPLEMENTS TO NOT BE THE RIGHT FIT. I BEGAN EXPERIMENTING WITH INGREDIENTS. THIS LED TO TWO FORMULATIONS SPECIFICALLY DESIGNED TO ASSIST WITH LOSING FAT AND BUILDING LEAN MUSCLE - ONE TO SUPPORT MY WORKOUTS AND THE OTHER TO ELEVATE MY RECOVERY. THE SUCCESS OF MY BODY RECOMP AND THE CONTINUED IMPROVEMENT IN MY TRAINING INSPIRED ME TO BRING THESE PRODUCTS TO MARKET. AND I DID MOVE THAT MOUNTAIN.
Our Training Philosophy
"Train hard. Recover harder."
To make and sustain gains in your fitness or body composition, your recovery must meet or exceed your training load. Only then can you implement the kind of consistency needed for lasting change.
Our Values
Our values are our enduring beliefs that guide us in everything we do.
FAITH. Everything starts with faith. Faith enables hope and fuels gratitude. Faith makes the impossible possible. Daily we rely on our faith in God and in each other. Faith is our foundation.
INTEGRITY. Integrity is more than just telling the truth and doing the right thing. Of course it includes honesty and ethical behavior. But it also includes being true to ourselves... being authentic.
COURAGE. It takes courage to be authentic. It takes courage to be honest with ourselves.
It takes courage to make real changes. It takes courage to take on challenges that bring about real growth. Courage is essential to living life to
the fullest.
DISCIPLINE. Discipline is the key to achieving and sustaining success. Consistently doing the right
things over time, even when we don’t feel like it or when we aren’t seeing the results that
we expected (refer back to faith…) - this is discipline.
KINDNESS. Being kind is a choice. Choosing kindness, especially in times of adversity, is a demonstration of strength. Kindness helps us to make the world around us a
better place. This is why we choose kindness as a value and as our default setting for our personal and professional interactions.